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These factors include install volume and speed, average ratings, reviews, backlinks, and user engagement.īy understanding how these factors work in each app store, you can adjust your ASO strategy to improve your ranking and maximize visibility. Meanwhile, you can’t control off-metadata factors as they depend on how the market and users respond to your app. On-metadata factors include textual fields (like app title, subtitle, or description) and visual assets (like app store screenshots and videos), which you can edit on App Store Connect or Google Play Console. Two factors affect app store rankings: on-metadata and off-metadata ASO ones. How do app store algorithms work?Īn app store’s algorithms use ranking signals to determine how relevant an app is to each search inquiry. The first step to creating an effective ASO strategy is understanding how the app stores’ algorithms work. It’s about optimizing an app listing in the Apple App Store or Google Play Store to get it to appear as high up the relevant search results as possible, to increase visibility and drive conversations. Think of ASO like search engine optimization (SEO) for app stores.

The App Store and Google Play Store rank apps and display search results differently, so you must adapt your app store optimization (ASO) strategy to gain visibility and increase downloads in each one. Google Play Store: Different stores, different ASO strategies To maximize click-through rate (CTR) and conversions, you must understand the key differences between the two platforms. These listings have different fields, and the algorithms use the information differently to determine search result ranking.

But you can’t just copy and paste your app listing from one platform to another and call it a day. Launching your app in both Apple App Store and Google Play Store can increase your reach and generate more downloads.